-38% cost per lead
Qualified quote volume grew 2.4x within 90 days on the same ad spend
Problem Spending €14,000/month across Google Ads and Meta driving clicks to general catalog pages, with zero visibility into which keywords generated actual purchase orders.
What we built Restructured Google Search by high-intent equipment category, launched 4 conversion-focused landing pages in English and Spanish, and connected GA4 + HubSpot offline conversion imports.
Result Cost per qualified quote dropped from $190 to $118, wasted spend on non-commercial search terms fell by 62%, and attributable pipeline more than doubled in 12 weeks.
“For the first time we can see which exact search campaign produced a signed purchase order instead of guessing from click reports. Their monthly reviews focus purely on margin and pipeline.”