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Digital marketing

Digital marketing that reports in leads and revenue.

We plan, build and manage paid and organic acquisition for companies that need a predictable flow of qualified inquiries—with end-to-end tracking that shows what every dollar returns.

Detailed scope of work

What’s included

Every engagement covers the full acquisition chain—from ad targeting and search visibility to the landing page and CRM attribution.

Paid search & paid social management

Full-funnel campaign architecture across Google Ads (Search, Performance Max, YouTube), Meta (Instagram & Facebook), and LinkedIn Ads—built around commercial intent rather than vanity clicks.

  • Granular keyword & negative-keyword architecture to eliminate wasted spend
  • Ad copywriting and creative testing in English and Spanish
  • Offline conversion imports so bidding algorithms optimize for closed deals
  • Weekly bid, budget and audience reallocation based on cost per qualified lead

Technical & commercial SEO

Search engine optimization focused on the terms buyers use when they are ready to request a quote or compare vendors.

  • Crawl, site-speed, schema markup and indexation fixes
  • Service-page and comparison-page content architecture
  • Google Business Profile & multi-location local SEO optimization

Conversion landing pages

Dedicated, fast-loading pages written and designed for each campaign offer so paid traffic never lands on a generic homepage.

  • Direct-response copy, clear proof points and mobile-first layouts
  • Multi-step quote forms, instant calendar booking or WhatsApp triggers
  • A/B testing on headlines, offers and form length

Full-funnel tracking & analytics

Clean measurement infrastructure set up before we spend a dollar of your media budget.

  • Google Analytics 4 (GA4) and server/client Google Tag Manager setup
  • Dynamic phone call tracking and WhatsApp click attribution
  • UTM capture passed directly into hidden CRM fields on every lead

Email nurture & retargeting

Automated follow-up for B2B and high-consideration buyers who compare options before booking a call.

  • Automated email sequences triggered by specific service interest
  • Segmented retargeting ads showing case studies and proof
  • Database reactivation campaigns for past unclosed inquiries

Executive reporting & strategy

Plain-language monthly reporting and live review calls tied directly to commercial outcomes.

  • Live Looker Studio dashboard showing spend, leads, CPL and pipeline value
  • Lead quality audit comparing marketing channels against CRM close rates
  • Written 30-day action plan detailing what we are scaling or cutting next
Practice results

Recent digital marketing outcomes

Google Ads + Landing Pages B2B Industrial Supplier · Spain & US
-38% cost per lead 2.4x increase in qualified quote requests inside 90 days
Problem €14k/month in paid search was sending traffic to slow catalog pages with no CRM tracking.
What we built Rebuilt SKU-level search campaigns, deployed 4 bilingual landing pages, and connected HubSpot offline conversion tracking.
Result Cost per qualified quote dropped from $190 to $118 while qualified pipeline more than doubled.
“For the first time we can see which exact search campaign produced a signed purchase order instead of guessing from click reports.”
Carlos M., Commercial DirectorIndustrial Equipment Distributor
Local SEO + Paid Acquisition Multi-Location Healthcare Group · US
+115% booked evaluations Replaced $310/lead directories with $124/lead owned acquisition
Problem Overpaying third-party directories for shared leads while their own clinic pages failed to convert mobile visitors.
What we built Overhauled 6 location pages, installed call tracking, and launched localized Google Search and Meta retargeting.
Result Direct patient bookings rose 115% in 4 months, allowing the group to eliminate third-party lead vendors.
“Every phone call and form booking is tied back to the exact ad that brought them in. We now own our entire acquisition funnel.”
Dr. Elena R., Managing PartnerRegional Outpatient Clinic Group
Execution

How it works

  1. Audit

    Deep review of your ad accounts, tracking setup, landing pages, unit economics and competitors.

  2. Strategy

    Channel mix, budget allocation, target cost per lead and a 90-day execution roadmap.

  3. Launch

    Conversion tracking and landing pages go live first, followed by structured campaigns.

  4. Optimize

    Weekly search-term, bid and creative pruning plus a monthly pipeline review.

A good fit for

  • B2B and service businesses that close sales through calls, proposals, forms or WhatsApp
  • Companies spending $3,000+/month on ads without clear CRM attribution
  • International teams launching a product or service into the US, European or LATAM markets

Fees and terms

  • Fixed monthly management retainer agreed in writing before launch
  • Ad spend is paid directly by your company to Google, Meta or LinkedIn under your own ad accounts
  • 100% ownership of all ad accounts, landing pages, creative assets and analytics properties

Tell us where the business is stuck.

A first call is free and takes 30 minutes. We'll tell you which of our practices can help, and say so plainly if none of them can.